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When bars across the UK wanted to give NFL fans more than just a big screen and a few beers for last season’s Super Bowl final, we stepped in to supply fully branded interactive games for watch-along parties in London and Cardiff.
Super Bowl Sunday has become one of the biggest dates in the UK sports and entertainment calendar, with bars and venues across the country hosting watch-along parties for NFL fans. For venues in London and Cardiff, the challenge was standing out from every other bar streaming the game. They needed something to keep fans entertained during the build-up, at half-time, and between the big plays, not just another TV screen.
That’s where interactive game hire came in. Bars wanted an activation that matched the energy of NFL match day: fun, fast-paced, and competitive, while giving guests a genuine reason to get off their bar stool and get involved.
Bar and pub entertainment comes with its own set of demands, quite different from a trade show or exhibition stand. Venues needed equipment that could:
We supplied our interactive games to bars throughout the UK, fully branded and finished with standout artwork designed specifically for the occasion. The result was a genuine talking point in every venue, activations that looked every bit as sharp as the NFL branding fans expect from a Super Bowl event.
Our in-house design team worked to make sure every panel and graphic felt like part of the Super Bowl experience, not just a bar game plonked in the corner. Bold colours, team-spirited branding, and NFL-ready visuals meant the games fitted naturally alongside the match day build-up.
With watch-along parties running for hours on either side of kick-off, the games needed to keep fans entertained from the first fan arriving to the final whistle. Fast, simple gameplay meant guests could jump in for a quick go between plays, then come back for another attempt at half-time.
Every activation was tied into prize giveaways, giving guests the chance to win NFL swag and merchandise throughout the night. It turned a passive watch party into an interactive one, with fans competing against each other as much as they were cheering on the teams.
The branded games proved a genuinely popular addition across bars in both London and Cardiff, giving venues something fresh to offer NFL fans beyond the screen and the bar tab. Guests had a fun, competitive activity to enjoy throughout the night, venues had a standout branded feature that lifted the whole event, and everyone had a few extra chances to walk away with some NFL merch.
It’s a great example of how interactive game hire can transform bar and pub entertainment for major sporting occasions, not just exhibitions and corporate events.
NFL watch parties, Super Bowl Sunday, Six Nations, major boxing nights- whatever the occasion, UK bars and venues are increasingly looking for ways to boost guest experience beyond the big screen. Branded interactive games offer:
If you’re planning a Super Bowl watch-along, a big match screening, or any sports entertainment event, we can supply fully branded interactive games to match the occasion, delivered and set up in venues across the UK.
Get in touch with the Cyclone Game Company team today to talk through your next watch party activation.
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